Interact/partner with BI, Data Management, Market Research, Commercial/Business Excellence, Marketing, Strategy, Finance and BD groups Support Regional Sales and Marketing Strategy and BD/CD by integrating Sub-Team modeling efforts with business issuesĭevelop, in collaboration with other Global Analytics CoE and Global Service Hub Lead, original marketing concepts, points of view, and problem solving tools, frameworks, and approachesĮxecute several Analytic projects concurrently ![]() Work with Global Service Hub lead and/or quantitative modelers to synthesize input from various analyses into specific and actionable business recommendations Lead marketing and sales-related problem solving activities, leveraging output from other Global Analytic CoE Sub-Teams Strong working knowledge of relevant data sources and ability to search for new and informative sources.įrame the key marketing and sales issues to guide the team’s analysis and work plan Strong healthcare industry knowledge and experience.Ībility to assimilate multiple sources of information into actionable insight for business issues. Subject Matter Expert in Marketing Mix implementation. Integrate output from the Global Analytic CoE to support Regional Strategy issues working with the Global Service Hub lead. Įngage with lead Global Service Hub lead to formulate and apply state-of-the-art management science approaches (Resource Allocation) to define the need from the clients. Quantitative Strategy Consultant partner with a broad range of internal cross-BU client teams across regions to deliver and advise seamless solutions across the most specific marketing and sales issues facing a client. Responsible for consistent metrics as inputs and outputs of the models Other analyses include: customer segmentation, market performance analysis/trend Break detection, pricing analysis, web-analytic toolsĭevelops new methodologies/software solutionsĬreates, maintains, updates, and evolves Marketing Mix Models Globally ![]() Impact of channel dynamics: Field Force/Multi-Channel Modeling (New Commercial Model) Marketing mix model / Promotion response model / ROI analysis Primary role: Hands on modeling in support of GenMeds, Specialty Care, CHC, Pasteur resource allocation workĮvaluates the effectiveness of various promotion and marketing programs leveraging secondary data sources
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